KlickSocial worked with Christy with Confetti to increase engagement and brand awareness through organic social media content and community engagement.
Christy with Confetti was known in the community but wanted to increase brand awareness. They wanted to increase awareness specifically with hotels and event spaces in the Columbus area.
To deepen the engagement with our client’s existing audience, we crafted compelling and interactive content designed to captivate their attention and foster ongoing interest. We maintained the distinctive style of posts that showcased recent balloon builds for various events, ensuring continuity and familiarity for the followers. To enhance community engagement, we actively initiated conversations with followers in the comments, prompting them to participate more and share their thoughts and experiences. Additionally, we took a proactive approach in reaching out to event venues and hotels via their Instagram accounts, engaging with them to create new opportunities for collaboration and visibility. This strategic outreach aimed to build strong relationships and expand our client’s network within the industry, further amplifying their presence and influence on social media.
Following the implementation of our strategy, the balloon decor company experienced significant growth across key social media metrics. The consistent and engaging content and proactive follower interaction led to a remarkable increase in their online presence. These results not only boosted social media engagement, but also significantly enhanced brand awareness, demonstrating the effectiveness of our tailored approach.