Driving Engagement: How Social Media Drove New Followers and Engagement for an Auto Group.
Our client, a well-established fourth-generation car dealership, faced the ambitious challenge of broadening their customer base to include a new and specific demographic: women, with a particular focus on mothers. Recognizing the growing influence and purchasing power of this group, the dealership sought to create and nurture genuine and meaningful connections with these potential customers. To achieve this, they turned to the dynamic landscape of social media, aiming to leverage its unique capabilities to engage, inform, and build trust with this target audience. The dealership understood that effective communication and engagement on social media would play a crucial role in transforming their brand’s image and expanding their market reach. Thus, they embarked on a strategic journey to tailor their social media presence and content to resonate deeply with mothers, addressing their specific needs, interests, and concerns.
We worked with Hay There Social Media to craft a proactive community management approach to engage non-traditional followers for a car dealership. By reaching out to local mom groups, blogs, and businesses appealing to our target audience, we initiated conversations via direct messages and comments. One key tactic involved spotlighting local businesses in posts to foster community engagement.
Following the implementation of our strategy, the dealership experienced a notable increase in social media engagement metrics, including likes, followers, and comments. This increase in social media engagement also indicated an increase in brand awareness.